Corporate Party Venues & Advantages!
Corporate events are defined as the scheduled and important events through which companies, institutions, and organizations give visibility to the brand, service, or product that they market or offer.
Corporate events can be of different kinds such as social, academic, artistic, or sports. Therefore, in this post, we are going to talk about what they are, what they consist of, what they are for, and what types of corporate events exist so that you can organize these types of social events successfully.
What are corporate events, beyond their definition?
A corporate event is a live act, that is, a means of communication to reach the largest possible number of target audiences directly by capturing their attention and causing a subsequent reaction.
What are corporate events for? What advantages do they offer?
Corporate events bring distinction. They help the promotion and advertising of an idea, a service, or a company. And it is that all good advertising and promotion is usually linked to an increase in sales of the product/service or an increase in leads for the company. They can be used to attract new clients or retain those we already have.
They manage to create a better brand experience, especially those corporate events with a solidarity purpose. This type of action promotes the integration of employees in the company. Corporate events are also often used to celebrate achievements, anniversaries, or special dates.
Important aspects to consider in corporate events
Although a greater budget allows obtaining a wide range of options when it comes to conducting corporate events, the essential thing is that it meets the defined objectives for which it was programmed. Those with prominent personalities in the framework of the event tend to have greater popularity and press. Thus, a fashion event will have a greater impact, for example with the visit of an outstanding model, fashion bloggers, etc.
In order that the entire event complies with the stated purposes, it is always recommended to have the services of corporate event companies such as Serene Event Complex especially dedicated to the organization of events of this and other types.
It is for this reason that generally a large part of companies and brands are placed in the hands of specialized organizers in order to have to manage as little as possible and be able to dedicate themselves to what they really care about achieving with the event. And it is that the event can serve as a tool to obtain specific objectives, such as generating branding and engagement, publicizing products and services, getting new contacts and commercial collaborations, etc. Hence, in many cases, it is essential to delegate the management and organization of the event to event companies.
Types of corporate events
There are two types of events for corporate companies, we will distinguish each one according to the target audience, so we have internal and external events.
Internal corporate events
An internal corporate event is an event that takes place among the company's own workers, sometimes even closely related customers.
A type of direct and informal communication is usually allowed in this type of business event. Within this type, those related to the work itself and those related to the company culture are distinguished.
· Work-related:
Its content is based on the facts, processes, and Know-how of the company. Mainly training events, among which training days such as (seminars, courses, talks or conferences), conventions, strategic meetings or presentations of a new book stand out. They can be adapted to the format of a meeting of large groups or, on the contrary, of a small group, in which the transmission of messages is carried out through direct interlocution proper to the internal communication systems of the company. The main advantage of this type of meeting is that the target audience (employees in this case) receive the information first hand by being present, giving rise to a fluid conversation.
· Corporate event related to company culture:
They are intended to reinforce the union, integration, and motivation of employees with the company. Within them, we distinguish between Team Building Days, incentive trips, celebrations, or commemorations (anniversaries). The main objective of these events is to unify communication codes in companies that have different generations and nationalities among their portfolio of workers. The result of these actions usually has an effect either through the feed-back of the worker himself or an increase in motivation when meeting objectives.
External corporate events
These are events organized by companies for their clients, suppliers and the rest of the public (potential new clients) generally tend to have a more formal tone than internal corporate events.
Within these, we find different kinds of corporate events to be held by companies. Classes of external corporate events for companies.
Assemblies:
Meeting made up of a group of people, led by a president, they meet to make decisions that affect the common interest of those present (shareholders' meetings are well known). The president of the assembly has the mission of giving the turn of speech to each auditor, complying with the points on the agenda, as well as ensuring the fluidity of the event. The president himself may not enter topics debated in the assembly, however, he must know the rules and regulations with which such assembly is governed.
Conferences:
Exhibition by one or several people, with the sole objective of transmitting information to those attending the event. At the end of this, the public usually asks questions to the speakers, this allows companies to obtain direct feedback and act on it.
Congresses:
It usually has some similarities with the conferences by changing the number of assembled. Its organization, logistics, and protocol are usually much larger than the vast majority of events, lasting for months and even years. When carrying out this event, data such as meal times, the idiosyncrasy of the country should be known since the attendees are of different nationalities. This type of business event is held to reach a consensus or exchange information between attendees. The organization of a congress is planned based on three acts:
· Official acts: they serve for the opening, closing, and presentations of the congress.
· Specific: acts of the congress that is being held.
· Social: events intended for attendees to please them.
· Awards ceremonies: The event revolves around some winners within a specific sector, a tribute to an outstanding person within the same sector, mixed with interventions and performances.
· Promotional parties: Advertising actions where we can find different objectives, depending on the product or company maturity phase.
· Inaugurations: Opening of establishments generally accompanied by a cocktail or after-party.
· Conferences: organization of an event where a group of people with the same common objective meet, is usually to work or study on a topic of interest to favor the exchange of information among the attendees, even trying to find solutions to common problems. They usually have a duration of between one and several days, for this reason, the celebration of these is usually carried out in hotels or places for events that have access to technological infrastructures such as WIFI, leisure areas for breaks.
· Product Presentations: It takes place when a new brand, company or product is launched, whose purpose is to attract potential audiences.
· Road Shows Business the event that consists of carrying out different marketing activities in different parts of the geography (at the same time), to attract more customers and promote the brand through shows and entertainment.
· Press conference: It is one of the most used events for companies today, it consists of inviting different media to report on what happened at the event, companies carry it out in new releases or major changes.
· Symposium: An oral exposition of about 20-25 minutes in which several speakers intervene, who take turns in order when speaking on the exposed subject. Sometimes the figure of the moderator appears, who mediates in case of discrepancies between the speakers.
· Incentive trips: These are carried out internally as compensation for their work, companies cover the costs of a trip to their most outstanding workers, and they generally seek the commitment of the worker, their delivery and recognition of their work.
· Videoconferences: Thanks to the use of new technologies, it is no longer necessary for a speaker to be in the same room as those attending the event; in fact, these types of corporate events are very frequent today. To do it, it is enough to have an internet access network, voice, image, and sound equipment. It allows interaction just like normal conferences.
· Workshops: Meeting of a small group of people, as a workshop with the aim of exchanging ideas, clarifying doubts, that is developed throughout the meeting, and discussing the topic of common interest. (Currently used by large companies to carry out selection processes)
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