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Organizing an Event with Attractive Team


UNDERSTANDING EVENT ORGANIZER

EO was born from the desire of the parties who have some funds. They have several goals that are expected to be achieved by holding a series of events and of course as funders they don't bother to organize the event. They only need to provide a brief briefing on the intent and purpose of holding the event, while the creative form of the event and execution is left to the EO.

ROLE OF EVENT ORGANIZERS

·         In the activities of an event, EO has a very important role. It helps realize the owner of the expected goal of the funds (commonly referred to as a client).

·        EO through a series of events, starting from the process of concept creation, site preparation, licensing, supporting equipment, artist & talent, documentation, to the running of the event and if necessary up to the publication of events in the mass media.

EVENT ELEMENTS

1.       Why

In connection with the objectives to be performed in this event, especially in meeting the needs and desires of the audience.

2.    Who 2

Relating to each person who will be involved in this activity, also related to the target, age group, gender, education, and lifestyle.

3.    Where

In connection with the venue for a way most appropriate for the target the audience, it has an influence on the atmosphere of the atmosphere show that will be held to affect the emotions of the audience.

4.    When

In connection with the most appropriate time to promote events and also consider their flexibility or looseness associated with time to research and preparation.

5.    What

How to package the event is to appeal to the target audience, consisting of the name or type of event, the content of the program and the required elements.

Types of Events

1.      Mega Event, is a very large event, giving a large economic impact on the surrounding community or even the host country and informed and covered through various media shows. Usually, this event is held after Bidding (competition between several organizers to be the organizer)

2.      Hallmark Event, identical with the character or ethos of an area, city, or region in a place. Are regional in a particular area?

3.     The Major Event, an event that is able to attract media to cover size attracts a large number of visitors within a certain period of time to attend the event and has a significant economic impact

PRIVATE CONNECTION WITH EVENT

Organizing special events or activities (special event) in public relations is one of the tips to attract the attention of the press and the public against the company or a specific product that will be displayed in the event.

On the other hand, the special event activities of the Serene Event Complex is expected to be able to satisfy other parties involved or related to participating in an opportunity at a special Serene event, both to increase knowledge (knowledge), recognition (awareness), and efforts to fulfill taste (pleasure) and attract sympathy or empathy so as to foster mutual understanding for both parties.

EVENT FUNCTION

The significance of the event for the company is as an effective media in building public good will to the company, namely:

  1. Consumer loyalty: consumer event
  2. Building pride and work motivation: events for employees

EVENT PLANNING ACTIVITIES

 

Why does an event planning need to be held?

Because planning is a very important part of event management.

This is done because the event planning activities function so that conferences and event activities can be directed towards the achievement of objectives, which are carried out effectively and efficiently.

Based on experience in the field, there are several complaints that are always heard regarding the implementation of conferences and events, namely:

  1. Potential minimal number of participants
  2. It is difficult to change the conditions between surplus and loss
  3. Lack of budget planning
  4. The lack of interaction among members of the organizing committee

Some things that can be arranged with variations in the "payment terms" include:

1. Payment at the initial (first) stages

         a. Licensing b. Advance rent for a place c. Advance viewer d. Advances on-stage equipment, decorations, tents, and so on

         e. Soundsystem Advances f. Communication & Transportation Costs

2.   Payment in full before the event:

     a. Honor viewer b. Consumption c. Security Honor d. Press Publication Fees

     e. Watch tax fees

3.   Payment in full after the event is completed for a maximum of 3 days:

 a. Operational officer fees b. Honor LO (Liasion Officer) VO (Volunteer Officer)

 c. Documentation fee

Proposal Preparation

Preparing a proposal is the result of a methodological study. Writing true and good proposals, combined with the results of the imagination art.

In order to provide adequate information according to the needs of potential sponsors, a proposal must contain the following:

1.     General description

         Give sponsors an overview of your organization and the benefits you can offer.

2.     Event / Property Details

The information sheet that lists the date, time, location, projected number and profile of visitors, ticket prices, and membership numbers and so on - all related to hard data/quantities (quantitative). The information provided here varies depending on the type of event being held.

3.     Marketing Plan

The marketing plan that you have compiled is included in this section. The plan explains how you will market your event, the value of all marketing components, the media you will use, and the publication plan.

4.     Market Research

To get a sponsor, you must have comprehensive information about your target market, at least their profile - who they are, their level of education, where they live, and so on. Of course, this was obtained from research.

5.     Pushers

In order for the sponsor to be confident of the benefits you offer, show evidence of the benefits that the sponsor has obtained at the event that you have previously held.

6.     Benefit Package

Show some of the benefits listed in the benefit inventory list to your potential sponsors. Use bullet marks for each benefit. To facilitate the understanding of potential sponsors, you can also group these benefits into categories that have been defined in the benefit inventory list.

7.     Investment

In this section, you must specify all forms of investment that the sponsor can contribute. These investments can take the form of:

a.       Cash

b.       Service or goods

c.        Promotional support that directly benefits your organization

 

 Courtesy: Event Organizer in Lahore


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