Corporate
Events:
A good corporate event shows in its small details all its
excellence. Follow our tips on corporate events until the end of this text so
you don't miss this chance!
Do you want to have an event that will be remembered by the
guests? Spend competence planning small things. This is what you, in addition, to impress, will eternalize your corporate event. So don't overlook the
details, think about each one. To be able to carry out all the details of your
corporate event, have advance planning. A long term facilitates the hiring of
space, services, and suppliers. The final cost of a planned event with a good
deadline, for example, will be cheaper by up to 30%, compared to another with a
hasty organization. And we believe that saving while maintaining quality, must
be a good thing, right?
With this Portal tip, you will be able to negotiate, plan and
have several advantages.
Bet on
content that relaxes guests
Think of the corporate world. Imagine overexposure to
information, which is the main feature of the globalized world. Therefore, the
target audience of the events needs to empty itself of the tension and
agitation of everyday life, so that the reception of contents and ideas is a
success. But how can this be done?
Well-planned details can help in this difficult mission.
Whatever the type or purpose of your corporate event, invest in something that
takes care of the guests' relaxation. You will win the audience's attention and
the content will be absorbed more easily because some details will have
already relaxed the minds of the guests. A musical or sporting performance can be a brilliant
attraction! In addition to just entertaining, these details invest in preparing
the guest for what will happen at the event. Now, imagine if during the week or
days of the event participants could practice yoga, meditation, or aerobic
exercises, accompanied by professionals in the field? Wouldn't that be
incredible?
These activities could take place quickly after breakfast,
before lectures and seminars. In addition to encouraging physical activity, you
would bring a different and relaxing experience to your corporate event, a
detail that would make all the difference! Betting on live music during
breakfast also relaxes the mind in a playful way. And thinking even more about
the details, choose a repertoire that has everything to do with the main theme
of your event. Now imagine just a fellowship show? This would be ideal to
attract the attention of the guests and to hold a corporate event. But don't
forget, for all this to be possible, the deadline is essential! How to close
with attractions that have a full schedule if there is no advance? Memorize,
investing in details that require good planning!
It is important that the attractions are related to your
corporate event, so the exchange of information with suppliers is very
important. This is where ME2 stands out, for the value it gives to the
coherence of the event and the dialogue, always suggesting paths that will make
its programming remarkable. Wouldn't that be ideal for your goals?
Invest in
exclusive services
Easy access to the corporate event venue is usually taken
into account when hiring, right? So, imagine if, in addition to the good
location of your event, your guests were surprised by a shuttle that picks
them up at home? An exclusive service like this could delight your guests, who
would enjoy the event without worrying about how to return home, which route to
take ... Details, details that change everything!
Count on a
good support team
Another detail that will make your corporate event memorable
is the support team (staff), who must be prepared to deal with whatever is
necessary. And that is why Serene has highly trained staff so that the small
details impress your guests. From the supply of materials for visual
communication, filming and editing services, marketing for promotion, iconography, and audio-visual, everything is perfectly aligned so that the
details make all the difference. And this is available to you here!
Types of
corporate events: know the main ones
Knowing the types of corporate events is essential to the
life of an event planner. This is because they are one of the best
communication and marketing tools to create or strengthen relationships with the
target audience and partners.
However, there are different event formats, with different
characteristics, approaches, and objectives, and it is necessary to know how
they work so that you can choose the one that best suits your needs. Thinking
about it, we will present the main types of corporate events, explain the
format of each one of them, and in which company/public they fit. Come on?
· Congresses
By nature, congresses are large events,
lasting up to five days and a maximum of eight hours a day, but which allow for
variation depending on the organization's needs. In addition, they may have a
more technical or scientific character and regional, national or international
coverage.
They aim to promote, present and
discuss subjects that lead to the enrichment of participants, therefore, they
are usually idealized by universities, entities or scholars linked to the
production of science.
Its realization is guided by the main theme, which can be subdivided into topics to be discussed and detailed more
broadly in small events, such as symposia, round tables, lectures, courses and
workshops, among others, held within the same event.
·
Workshops
These are meetings held by experts
who, in most cases, requires participants to have some prior knowledge of what
will be discussed, since after all the exposure a discussion is generated.
This is one of the most popular
types of corporate events and is divided into three phases: exhibition,
discussion and conclusion, but without necessarily seeking to reach any
conclusion. Its main objective is to inform and train participants, generally a
university audience, so that everyone can develop new skills regarding the
topic addressed.
·
Conferences
Among the types of corporate
events, conferences are meetings of a formal nature, with well-defined stages. For
this event, the figure of the moderator is essential to mediate the
relationship between audience and lecturer, responsible for developing the theme chosen to guide the event, which can be either technical, scientific or
artistic.
A conference aims to promote the ideal environment for debates and is used by different segments of society,
such as, for example, to discuss public policies in a country.
·
Speeches
In a way, this is a smaller and
less formal meeting than the conferences, with an average duration of 30 to 60
minutes, but which can be extended, depending on the need.
The whole event revolves around the
figure of the speaker - or speakers. He is responsible for providing listeners
with their knowledge and experiences on the main topic, followed by a space
reserved for questions and discussion. An important detail is that the lecture,
being more informal, allows interruptions during the speaker's speech, for questions.
This type of meeting can have as the main objective both to instruct, motivate, but also to deal with behaviors.
Due to this versatile characteristic and short duration, they can be performed
for the most diverse audiences. But if the idea is to hold a larger event, a
cycle of lectures - which is a sequence of lectures with different themes
governed by the main theme - is a great option.
·
Conventions
Conventions are one of the types of
larger corporate events, just like congresses, but which allow greater
participation, interaction, and involvement of participants. They aim to present
the topic to be discussed and to clear all doubts about it. Due to this
characteristic, over time, meetings and meetings of companies or professional
categories have become more common.
There are several types of
conventions, one example being commemorative conventions, organized to engage
and encourage teams or to promote a specific product or service, as well as to
discuss and define the salary floor.
·
Round
tables
They are short-term events, used to
clarify, promote discussions and exchange of ideas on a given subject. The
invited speakers have a specific time, around 20 minutes, to present their
ideas and then discuss them among themselves.
It is more common for roundtables
to be held during the programming of congresses and symposia, due to the ease they
have in promoting dialogue, but this does not prevent them from being held
separately, without being linked to a larger event. And it is worth mentioning
that, to chair the meeting, as well as all its activities, it is necessary to
choose a moderator.
·
Symposia
The symposia are meetings that seek
to discuss more specific topics, therefore, they work on a single subject
throughout their realization, in addition to choosing renowned professionals
for the main speech. The role of the moderator in this type of event is also
very important, as he is responsible for introducing the guests, for clarifying
the topics of each theme and, of course, so that the discussion time does not
exceed the stipulated limit.
In the end, the public is invited
to participate in the discussion through questions. However, unlike a round
table, experts do not get to debate each other during the meeting.
·
Fairs
There are several types of fairs,
but, in general, all of them seek to exhibit, whether products, brands, or any
other items. Most are organized for a large audience, as it is an excellent
marketing tool to promote interaction between suppliers and buyers.
For the structural part, fairs need
stands for the exhibition of products and/or services. In most cases,
commercialization is not allowed during its execution, because, for having a
more commercial purpose, its main intention is to make contacts.
·
Workshops
The workshops are both promotional
and commercial. They work on themes in a more practical way, with the division
in three moments: exhibition, group discussion, and conclusion, since its objective is to deepen the discussion on specific topics, presenting practical
cases.
The workshops have as main
objective the practice of the content taught, so they are more direct and they
carry out the practice right after the subject is exposed. Thus, the registered public has more opportunity to practice what was discussed, gaining more
experience.
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