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Event Organizer

Anyone who works directly or indirectly with organizing events knows that the work starts many months before the doors are opened to participants. It doesn't matter if your event is a big marketing meeting, a medical congress or a corporate event, for the board or the commercial sector of your company: the rush is great. Thus, it is important that the entire event is seen as a project, with well-defined phases and objectives, in addition to clear goals to be achieved.

This is a thought taken very seriously here in the Serene Event Complex Customer Success area. Our entire process is designed taking into account the stages of an event: from the priority tasks to the goals and objectives that indicate whether your event will be a success. Of course, all of this takes into account what the organizer and we at Serene Event Complex see as an objective achieved and fulfilled.

The purpose of this article, however, is not to discuss our process (maybe at the end we can talk about it), but to introduce each of the phases and help you organize your event. In the coming weeks, you can follow a series of articles here on the blog complementing this one, each dealing with a subject in more detail, to help you better understand this arduous task of organizing events.

But what are these phases? In general, we can say that there are six:

  • First stage: the organizer defines the objectives of his event and the branding he will adopt;
  • Second phase: launching the event's brand, usually in the form of a website;
  • Third phase: dedicated to ticket sales;
  • Fourth stage: where the participant's engagement occurs in the pre-event;
  • Fifth phase: the very important day of the event (but that starts well before us);
  • Sixth stage: the last stage, brings the analysis of the results by the event to all involved.



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