The habit
of holding corporate events is highly valued by most companies and is
undoubtedly an important factor in favoring positive actions with employees and
strengthening the feeling of belonging. For that, it is important to list some
points so that nothing gets out of control, such as making good planning,
having strategic partners, having a checklist and thinking about logistics.
Ensuring an
ideal space and quality service are essential for your company's event to be a
success. See below for 3 surefire tips for holding a successful corporate
event.
Choose a
suitable and versatile location
It all starts here, without a doubt. Whatever the reason for
the corporate event, this is a great time to take your employees to a special
place, sophisticated and totally different from what they are used to on a
daily basis, to be a remarkable moment.
Therefore, be sure to ensure that you have a large,
comfortable space, with quality service and to make you feel at ease and safe,
both to interact, and to enjoy good food and entertainment and engagement
options. And it is a way to promote relaxation that would not be available at
other times or spaces, such as the company itself.
Hire
special attractions
Making a prior vote with employees, so that they can decide
what kind of attractions they would like to have on the day of the event, can
be a good strategy to create engagement with their stakeholders.
You can have live music, shows, choreographies and thematic
presentations and even thematic mini-films, which hold the attention and make
the corporate event more interesting and exciting. It is also possible to have
look-alikes of famous personalities animating the party and interacting with
the guests. The event can even contribute to bringing managers closer together,
creating a more favorable, conducive, collaborative and rapport between
employees and their superiors, awakening a sense of help and solidarity,
something that is a more relaxed environment and outside the workplace can be
easier.
Make the
event your company's face
There are several ways to personalize the environment, making
the event look professional and with the look of your company, helping to
reinforce your identity and commitment. Depending on the proposal of the meeting, it is possible, for example, to label parts of the event, invest in audio-visual,
receptionist services, transfers, or rentals as needed. Or even partners that
develop group dynamics, if that is the case.
Everything so that the essence of your company is present at
all times.
6 tips for organizing
corporate event venue
Holding a corporate event is a very interesting strategy and
can bring good results to your company, regardless of the objective you are
setting. However, for these results to become real, the event needs to be well
organized - or else your strategy may go down the drain.
Is this the first time you are organizing a corporate event? Here
are six tips for organizing and making it a success.
Plan ahead
Organizing a successful corporate event is not something
simple that can be done without a minimum of planning. This care involves
issues such as ceremonial, budget planning, the decision on the purpose of the
party, number of guests, the attractions of the event, what the expected return
is, whether there will be the participation of the press or not, among several
other points.
Not to mention that the organization itself is laborious, as
it involves a series of details, which we will address some shortly thereafter.
For this reason, it is necessary to consider that a budget is necessary for
this organization to be made, considering every detail of the event.
Think about
the purpose of the event
What is your goal with the corporate event? Are you going to
promote a new product or service? Do you want to strengthen ties with suppliers
and make room for new ones? Do you want to attract a new audience? Loyalty to
the old? Do you want to conquer editorial space in the local media? Do you want
to honor and honor your employees? Or do you intend to integrate the
company's internal team, strengthening the ties between them and further
developing team spirit?
Each of these objectives results in a completely different
corporate event - and one that needs different planning from the others. For
this reason, always keep in mind the question: “what do I want to achieve with
this corporate event?” It is this objective that will guide all planning.
Choose the
best suppliers
Whether an internal or external event, it is the name of the
company at stake. For that, you should not have the thought that the cheapest
is enough. Especially because, bad companies can end up harming even the
realization of your party - imagine a supplier without compromise and who
leaves it in the nick of time?
Search for companies with the best reputations, with
references and try to choose the ones that have the best cost-benefit ratio to
organize a successful corporate event!
Check all
necessary documentation
To organize a successful corporate event, it is necessary to
be aware of some bureaucratic issues, such as documentation for the release of
the site, the report of the firefighters, and other details.
This regularized documentation will give you greater security
and certainty that major problems will hardly occur during your corporate event
and, if they happen, that everyone will be able to leave the place safely. Find
out about the municipal legislation on the subject.
Choose your
guests well
Again, think about your goals. Remember that filling up your
corporate event is not always the best option to ensure success. For example,
if you want to strengthen ties with suppliers and network to discover new ones,
you shouldn't go out and invite all the managers of all companies in the
region. Look for which ones can really contribute to your business if a negotiation
actually takes place.
Remember that the corporate event was costly and that it is
necessary to bring the return on the investment made for its production.
Think about
the comfort of the guests
In the same way that we consider the successful corporate event as an investment for the company, you must also invest in the comfort of your guests. People who feel good during the event tend to be more willing to negotiate, to enjoy the event and, then, have the goal of fraternization achieved.
Again, it is the name of your organization that is at stake.
For this reason, invest in good furniture, in the transport of guests done in a
safe and comfortable way, in good buffets, good lighting and air conditioning
of the event venue, among other details. The more comfortable your corporate
event is, the longer your guest will be at the event.
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