Corporate
Event Planner
An event is an activity organized to commemorate things
important throughout human life, both individually or groups that are bound by
custom, culture, tradition, and organized religion for specific purposes as well
involving the community environment that is carried out at a certain time. In
other words, an event is a program that will be carried out in a planned manner
for a purpose. Variety of events very much depends on the underlying ideas
implementation of it. In contrast to spontaneous activities, the event was
carried out based on a plan that had been prepared previously. Whereas event
organizers are professional activities to gather and bring together a group of people
for the purpose of celebration, education, marketing and reunions, and
responsible for conducting research, making design activities, carry out
planning and implementing coordination and supervision to realize attendance an
activity. The event organizer is a business that implements the concept of management
continuous and consistent in exploring the deepest entertainment world built from the team that records every detail of the voting process event, package the event, fulfill
payments, take care licensing, ensuring the security of implementation, recording the turmoil of market desires, and preparing technology and marketing, until the
event report (report responsibility) or evaluation.
Events have several characteristics because each organizing
events must have their own characteristics. There are five namely uniqueness,
perishability, intangibility, atmosphere, service, and personal interaction.
Uniqueness:
The key to the success of an event is idea development. Every
event must have something different from other events. Which event ever held
certainly can still be repeated on other occasions, such as events that usually
held regularly. But, uniqueness must still appear on each event organizing even
though it has a theme the same.
Perishability/Easily
Damaged:
Every event that is held will never be the same. Two the same
event is held at the same time and place the same will certainly not produce
the same event anyway. Perishability is related to the use of facilities for
organizing events. An example of perishability is the meeting room rental facility
at Serene Event Complex, Pakistan Regency for seminars and activities the
training. If the use of the space is full on the day Monday to Friday, then for
Saturday and Sunday room it will be empty because there are no seminars
conducted on that day. This is what is meant by the lost opportunity to use the
meeting room on Saturdays and Sundays.
Intangibility:
After attending the event, which was left in mind visitors
are the experiences they get from organizing events. This is a challenge for
change the form of intangibility services into something tangible, so that no
matter how small the form used in the event able to change the perception of
visitors.
Atmosphere & Service:
Events that are held when the atmosphere is right will
produce great success, but the opposite failure event is generated due to
improper atmosphere. For example in the recitation activities at the Great
Mosque of Pakistan, the atmosphere that is built must be in accordance with the theme, proper music, good food and drinks, and the whole has been arranged
perfectly according to the theme so that the solemnity of these activities can
be maintained.
Personal
Interaction:
Personal interaction from visitors is a key successful event
organizing.
CORPORATE EVENT MANAGEMENT
CORPORATE
EVENT MANAGEMENT is knowledge/skills (management) about the management
(management) of organizing events (events) corporate needs/corporate
(corporate), including organizations, institutions, institutions, and the like.
Corporate
Events are often underestimated by the organizers and are considered easy to
implement. Even though there is a very risky responsibility there that is, the
image of the company/organization that is the host/owner of the event. The
organizer is responsible for maintaining that image without exception. Whoever
is the organizer of the event! In addition, there are still aspects of corporate
culture (corporate culture), shared values of the group (community collective
values), work culture of company personnel (working culture), corporate
networks in the industry (corporate & business network), and aspects that
are very necessary get attention ... what are the corporate programs needed
(corporate programs).
Corporate culture influences the way people think and
their daily work processes, as well as the way they relate to others.
Strengthening existing corporate culture or creating new ones requires
dedication from senior management, supported by a top-down approach to all
aspects of company life. Corporate events are used to communicate and
strengthen the philosophy through various activities/events such as in-house
training, appreciation for employees, and anniversaries. Not all companies
agree with the philosophy of "work hard, play hard". Because
corporate culture involves values, environment, rituals, networks, and
personalities. Because a good corporate event will strengthen and legitimize
the existing corporate culture, and vice versa the success of a corporate event
depends on the constraints and opportunities that exist in the corporate
culture.
EO or the organizer must design a corporate event that can meet and cover all the
objectives of the interests of the client (company/organization/institution
/ institution) and is in accordance with the corporate culture. Please remember
that the company uses the event as a means of communicating the company's
message. And when the "message" reaches precisely to all employees
(and their families) and business partners of the company, then the event
unwittingly has expanded employee's pride, ambitious and even their
productivity motivation.
The role and
scope of corporate events vary greatly, ranging from single-event to
multi-event under one umbrella theme. To be able to evaluate the success of a
corporate event, there must be a measurable statement of purpose. These
objectives must be evaluated continuously at each stage of the event planning
(pre-event period/event planning period) to ascertain whether the initial
objectives remain unchanged.
Corporate
programmers usually:
- Made
based on various internal & external needs of the company /
organization
- Event
is one type of Corporate Promotion & Public
Relations Program (below-the-line / direct approach)
- Events
are proposed based on the findings of companies/organizations through
SWOT Analysis that requires the below-the-line program, or a
combination of non-event programs with events.
- Arranged
annually for the needs of company budgeting etc.
Thus the corporate event finally must bear some traits that are much
related to these interests.
- PREVENTIVE - events held for prevention
purposes; e.g. in-house training about improving service for
customers (in-house training is part of the event, service improvement is
for customer relations and marketing), which aims to prevent complaints.
- CURATIVE - the event held for
prevention; e.g. press conference of an event/disaster/
disaster experienced by the company.
- EVALUATIVE - events held to evaluate /
evaluate; e.g. appreciation reward event for employees who
excel.
- SPECIAL - events held for special
events; e.g. Christmas together, corporate anniversary
celebration, product launching. Sometimes there are corporate
events that carry more than one trait. A corporate anniversary of the event, when involving all employees, inviting partners and partners,
will carry the mission of the characteristics of "special"
(because the annual special event), and "evaluative"
(because it is also a visualization of evaluation of previous years
of service).
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