Facilitating special occasions is a compelling action for brands to assemble enthusiastic binds with the crowd. Limited time exercises can be held innovatively, for instance as music shows, presentations, sports rivalries, classes, affair suppers, theater exhibitions, etc. Thoughts and structures should obviously be changed in accordance with the intended interest group, money related financial plan, and objectives.
The achievement of a limited time occasion is really not controlled by what number of crowds are available, but instead the precision of the intended interest group that comes.
Determine the right financial budget
In organizing promotional events, small or large, of course, use human resources from
internal or outsourced parties as
a committee team, and also need a place to hold the event. And this certainly
requires a fee.
Costs will of course have been incurred starting on the first
day of the planned event. Therefore, the amount of
the financial budget must be determined first as a first step.
Furthermore, only creative ideas on types of promotional
events can be discussed. And creative ideas should be the type
of promotional event that
must adjust the financial budget that has been determined, not vice
versa. Because creativity cannot have a maximum limit in terms of the
financial budget needed to realize it.
Determine human resources for the event committee team
After the financial budget is determined, the brand must decide whether the
entire committee of the committee comes from the company's internal employees,
or part of it is human resources outsourcing. Lots
of promotional event consultants and event organizers can help brands plan and run an event.
If the financial budget allows, using outsourced resources as a
whole is the best choice. Because they generally have a lot of experience
in managing other brand events,
so of course they will understand and be able to manage better.
These consultants and event organizers usually also have good relations with
various parties related to an event ,
for example the owners and managers of the venue, catering providers , decoration, managers, artists and
artist managers, lighting providers ,
etc. . A good relationship can help brands get a cheaper price than doing it yourself.
Event marketing strategy and planning in more detail
After the financial budget has been determined and the
committee team has been formed, the strategy and planning of promotional events
can be made more detailed. And here are some of these strategies.
·
Preparation of an initial promotional event
In the initial preparation phase of the event for promotional
needs, ideas and types of events must be decided. Likewise with a variety
of things related to the event, such as the place used, the artists involved, and
providers of various equipment needed, catering, and so forth.
If there are written contracts that must be signed between
the brand and the supporters of the promotional event, then
the contract must be signed at this stage.
In preparation for this stage, promotional events can be published either
through social media or conventional media. Where possible, a social media
account or official website can be created specifically for this event.
·
Launch of promotional events
The launch of the event with the aim of promotion, in
principle is to make as many target audiences as possible who know and
understand well about the event to be held.
The launch can be done in various ways simultaneously, for
example press releases with
journalists from various mass media, publications on social media, official
notifications on blogs and
promotional event websites, sending emails to the target audience, and so
forth.
·
Marketing promotional events
This stage is the period between the launch date and the
final preparation of the promotional event.
At this stage what needs to be done is to ensure that as many
as possible the right target audience will be present at the event being held. This can
be done with digital and conventional marketing.
If there are tickets, kits or event equipment, registration fees that must be
purchased by the target audience, at this stage the brand can be given special
discounts to motivate the target audience as soon as possible to make the
decision to attend the event.
·
Final preparations for the promotional event
At this stage, the target audience who has already registered
or purchased a ticket can be reminded via email, social media, websites,
or blogs. In general, the
event owner or brand owner must
complete a minimum payment of 75% to the supporters of the promotional event at
this stage.
Comments
Post a Comment