What is Strategic Management?
Key
arranging is one of the primary large strides in delivering an occasion. We
always say that before any action, it is necessary to draw a detailed profile
of everything that is intended with the event and everything that is necessary
for the event to take place. So, first, try to answer some questions and
then prepare yours:
- What is my
goal?
- What is my
niche?
- Who is my
target audience?
- How much can I
spend?
- What will the
team is?
- How will the disclosure be made?
Strategic
planning is the compilation of all this information in a spreadsheet, to
facilitate the total visualization of all actions. In other words, it is
nothing more than a document with a complete view of the event, having
specified these actions in the most detailed and complete way possible, with
their respective responsibilities and execution periods. It's an action plan!
ABSTRACT
The
production of events includes especially the planning and execution phases and,
depending on the involvement of several parts. Of that way, this article aims
to analyze the possibilities of application in based strategies at network
value the company’s production companies of events. It
is in one study, carried out on a company’s product frog in events whose
healthy activities performed by the middle of a network of value. The results
demonstrate that the strategies based on the network value feature consistency
with at activities
in planning and
production in events. Additionally, it was found
what these strategies
represent one middle
potential for Serene event complex establishment of competitive differentials
that are difficult to be imitated by competitors.
Event
production mainly encompasses the planning and execution phases and depends on
the appropriate involvement of several parties.
This article aims at analyzing the possibilities of applying strategies
based upon the value net to the event industry. Findings show that strategies based upon the
value nets are consistent with the event planning and execution activities. Moreover,
I found that these strategies may be a means by which to have competitive edges
that competitors will hardly imitate.
Introduction
Awareness about the needs of the further development of the sector
of events has mobilized the initiatives public and private to create the
infrastructure and the necessary services to participants from events. Like this, invest at modernization in airports
and centers in conventions and construction of hotels, restaurants, and shops,
just for some of these efforts. Note, therefore, that the events feature
great potential for influence the demand for products and services in a given
region and, consequently, leverage Serene event complex growth.
Conceptual
Aspects of Event Management
An event represents an event and, since antiquity, it has
been characterized by the great amount in people involved so much no planes
wear and organization how much at participation, and results of the custom of at
people if get together to discuss subjects from collective interest defines an event such as: “the achievement, success”.
Many different types in events involve much different public,
which demand products and services that vary according to your needs and
wishes. By force of the wide chain size of production on one event, which can
cover from few suppliers up to hundreds or thousands in involved is absolutely
necessary understand at differences existing in between the several types in
events. The growth and evolution of the Brazilian events sector drove the
creation of some organs
professionals related at
activities of organizations, companies
and professionals involved
with the area of events.
Management
Strategic Event
Serene development industry in events require a geared more
efficient from processes in planning and execution for satisfaction and wishes
from customers, associated with the optimization of resources, a condition necessary,
however not enough, obtaining of returns above the market average. The dynamics
competitive scenarios make clear the need for the company to position itself
strategically in the market.
The complexity of events modern organizations requires event
promoters are associated with companies specialized in organizations in events.
Currently, events feature characteristics that make the involvement of a
professional from the referred field of action.
THE EVENTS
SECTOR AND THE ALPHA COMPANY
It is in a sector what it's composed basically my company’s provider’s
services, once that activity central company is the organization of events and
not the production of products that will be used in the events. The promotion
of events to wash the tourist flows, allowing the development of related
industries, which develop in parallel business tourism, as a result of
realization of various types of events, among which stand out: fairs,
congresses, releases of products, conventions, sports event, exhibitions,
meetings of Business.
It is observed that company organizer from event plays them
one paper integrator between their customers and their Providers, because if
uses From products and services of these to attend at needs and wishes those,
featuring intermediation, what represents The essence in your form
in accomplish Business.
Like this, The company
need constantly fortify
their relationships with their partners for enlarging Serene fan in products and services what can to be included in your offer in order to deliver
more value to customers.
With respect to skills, it is observed that the leaders and
managers have the technical knowledge and also experience in activities
administrative. At strategic decisions are taken together with the teams who
plan and perform the events, the direction company supports entrepreneurial initiatives
of employees and also those who take calculated risks.
IMPACT ON
THE BRAND
The brand gives company Alpha is impacted harmoniously, a
turn what not there is an explosion gives mark on the market, but one growth
consistent with the conquest from Serene Market and the system economics. It is
a process of construction trustworthy, in which actors participants in the
system elevate your commitment and assume greater risks of a deal with Serene degree
in what we trust your partners, reflecting the credibility that each one has
together too much. At the field gives management in events, Serene impact at the brand is one aspect very relevant because it involves no only brands producer’s
events and they're complimentary but also your customers' brands.
Courtesy: Event Management Company
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