Corporate Party Venues & Advantages!
Corporate events are defined as the scheduled and important
events through which companies, institutions, and organizations give visibility
to the brand, service, or product that they market or offer.
Corporate events can be of different kinds such as social,
academic, artistic, or sports. Therefore, in this post, we are going to talk
about what they are, what they consist of, what they are for and what types of
corporate events exist so that you can organize these types of social events
successfully.
What are
corporate events, beyond their definition?
A corporate event is a live act, that is, a means of
communication to reach the largest possible number of target audiences directly
by capturing their attention and causing a subsequent reaction.
What are
corporate events for? What advantages do they offer?
Corporate events bring distinction. They help the promotion
and advertising of an idea, a service, or a company. And it is that all good
advertising and promotion is usually linked to an increase in sales of the
product/service or an increase in leads for the company. They can be used to
attract new clients or retain those we already have.
They manage to create a better brand experience, especially
those corporate events with a solidarity purpose. This type of action promotes
the integration of employees in the company. Corporate events are also often
used to celebrate achievements, anniversaries, or special dates.
Important
aspects to consider in corporate events
Although a greater budget allows obtaining a wide range of
options when it comes to conducting corporate events, the essential thing is
that it meets the defined objectives for which it was programmed. Those with
prominent personalities in the framework of the event tend to have greater
popularity and press. Thus, a fashion event will have a greater impact, for
example with the visit of an outstanding model, fashion bloggers, etc.
In order that the entire event complies with the stated
purposes, it is always recommended to have the services of corporate event
companies such as Serene Event Complex especially dedicated to the organization
of events of this and other types.
It is for this reason that generally a large part of
companies and brands are placed in the hands of specialized organizers in order
to have to manage as little as possible and be able to dedicate themselves to
what they really care about achieving with the event. And it is that the event
can serve as a tool to obtain specific objectives, such as generating branding
and engagement, publicizing products and services, getting new contacts and
commercial collaborations, etc. Hence, in many cases, it is essential to
delegate the management and organization of the event to event companies.
Types of
corporate events
There are two types of events for corporate companies, we
will distinguish each one according to the target audience, so we have internal
and external events.
Internal
corporate events
An internal corporate event is an event that takes place
among the company's own workers, sometimes even closely related customers.
A type of direct and informal communication is usually
allowed in this type of business event. Within this type, those related to the
work itself and those related to the company culture are distinguished.
·
Work-related:
Its content is based on the facts, processes, and Know-how of
the company. Mainly training events, among which training days such as
(seminars, courses, talks or conferences), conventions, strategic meetings or
presentations of a new book stand out. They can be adapted to the format of a
meeting of large groups or, on the contrary, of a small group, in which the
transmission of messages is carried out through direct interlocution proper to
the internal communication systems of the company. The main advantage of this
type of meeting is that the target audience (employees in this case) receive
the information first hand by being present, giving rise to a fluid
conversation.
·
Corporate
event related to company culture:
They are intended to reinforce the union, integration, and
motivation of employees with the company. Within them, we distinguish between
Team Building Days, incentive trips, celebrations, or commemorations
(anniversaries). The main objective of these events is to unify communication
codes in companies that have different generations and nationalities among
their portfolio of workers. The result of these actions usually has an effect
either through the feed-back of the worker himself or an increase in motivation
when meeting objectives.
External
corporate events
These are events organized by companies for their clients, suppliers and the rest of the public (potential new clients) generally tend to have a more formal tone than internal corporate events.
Within these, we find different kinds of corporate events to
be held by companies. Classes of external corporate events for companies.
Assemblies:
Meeting made up of a
group of people, led by a president, they meet to make decisions that affect
the common interest of those present (shareholders' meetings are well known).
The president of the assembly has the mission of giving the turn of speech to
each auditor, complying with the points on the agenda, as well as ensuring the fluidity of the event. The president himself may not enter topics debated in
the assembly, however, he must know the rules and regulations with which such
assembly is governed.
Conferences:
Exhibition by one or several people, with the sole objective
of transmitting information to those attending the event. At the end of this,
the public usually asks questions to the speakers, this allows companies to
obtain direct feedback and act on it.
Congresses:
It usually has some similarities with the conferences by
changing the number of assembled. Its organization, logistics, and protocol are
usually much larger than the vast majority of events, lasting for months and
even years. When carrying out this event, data such as meal times, the idiosyncrasy
of the country should be known since the attendees are of different
nationalities. This type of business event is held to reach a consensus or
exchange information between attendees. The organization of a congress is
planned based on three acts:
·
Official acts: they serve
for the opening, closing, and presentations of the congress.
·
Specific: acts of the congress that is being held.
·
Social: events
intended for attendees to please them.
·
Awards
ceremonies: The event revolves around some winners within a specific sector, a tribute to an outstanding person within the same sector, mixed with
interventions and performances.
·
Promotional
parties: Advertising actions where we can find different objectives,
depending on the product or company maturity phase.
·
Inaugurations: Opening of
establishments generally accompanied by a cocktail or after-party.
·
Conferences:
organization of an event where a group of people with the same common objective
meet, is usually to work or study on a topic of interest to favor the exchange
of information among the attendees, even trying to find solutions to common
problems. They usually have a duration of between one and several days, for
this reason the celebration of these is usually carried out in hotels or places
for events that have access to technological infrastructures such as WIFI,
leisure areas for breaks.
·
Product
Presentations: It takes place when a new brand, company or product is
launched, whose purpose is to attract potential audiences.
·
Road Shows: Business the event that consists of carrying out a different marketing activities in different
parts of the geography (at the same time), to attract more customers and
promote the brand through shows and entertainment.
·
Press
conference: It is one of the most used events for companies today, it
consists of inviting different media to report on what happened at the event,
companies carry it out in new releases or major changes.
·
Symposium: Oral
exposition of about 20-25 minutes in which several speakers intervene, who take
turns in order when speaking on the exposed subject. Sometimes the figure of
the moderator appears, who mediates in case of discrepancies between the
speakers.
·
Incentive
trips: These are carried out internally as compensation for their
work, companies cover the costs of a trip to their most outstanding workers, and
they generally seek the commitment of the worker, their delivery and
recognition of their work.
·
Videoconferences: Thanks to
the use of new technologies, it is no longer necessary for a speaker to be in
the same room as those attending the event; in fact, these types of corporate
events are very frequent today. To do it, it is enough to have an internet
access network, voice, image, and sound equipment. It allows interaction just
like normal conferences.
·
Workshops: Meeting of
a small group of people, as a workshop with the aim of exchanging ideas,
clarifying doubts, that is developed throughout the meeting, and discussing the topic of common interest. (Currently used by large companies to carry out
selection processes)
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